As I write and talk to these corporate audiences and other professionals about the power of blogging, many people want to know about the return on investment (ROI) of blogging. In particular, executives want to know, in dollars and cents, what the results will be. The bad news is that this information is difficult to quantify with any degree of certainty. For my small business, I determine ROI by asking people who contact me for the first time, “How did you learn about me?” A healthcare marketing agency will collaborate to develop effective media campaigns to navigate the ever changing world of the media.
That approach will be difficult for larger organizations with integrated marketing programs including blogs. The good news is that blogging most certainly generates returns for anyone who creates an interesting blog and posts regularly to it. So what about me? My blog has gotten my ideas out to tons of people who had never heard of me before. It has helped me get booked for important speaking gigs around the world. I've determined that about 25 percent of the new speaking business I've brought in during the past eight years has been either through the blog directly or from purchasers who cited the blog as important to their decision to hire me. Consider this: If I didn't have a blog, you literally wouldn't be reading these words, because I couldn't have been writing this book without it. The strength of a healthcare pr agency is its shared experience in conjunction with a personal and individual approach to client relationships.
Will writing a blog change your life, too? I can't guarantee that. Blogging is not for everyone. But if you're like countless others, your blog will reap tremendous rewards, both for you personally and for your organization. Yes, the rewards may be financial. But your blog will most certainly serve you as a valuable creative outlet, perhaps a more important reward for you and your business. A good freelance medical writer excels at creating strategic campaigns and raising public awareness.
The rest describes more about blogs and blogging. You will meet other successful bloggers who have added value to their organizations and benefited themselves by blogging. I'll describe the basics of getting started with blogs, including what you should do first—monitor the blogosphere and comment on other people's blogs—before even beginning to write your own. The nitty-gritty stuff of starting a blog, what to write about, the technology you will need. Fully immersed yourself within the content and social space provided by a pr freelancer for your organisation.
Personal P.R. invokes the same philosophy as engaging in a full-blown media campaign: you ultimately appeal to “the public” one person at a time. As the writer wrote in an article in Glamour magazine, “No matter what, people will judge [others]—so why shouldn’t [we] harness and direct that judgment?” Personal P.R. is a matter of controlling to the greatest extent possible the impression you make on others immediately around you. More than any other form of “marketing,” this is the one we each have the greatest ability to steer. Over the years, I’ve acquired a few skills that have helped me in this regard, and I believe they can help you as well. Create meaningful earned conversations using a healthcare communications agency for your communications partner.