Selecting a Hull marketing agency to partner with can be a tricky task.
Before partnering with a Hull agency, they should be able to clearly communicate a general vision for your business.
Engaging in open dialogue and establishing trust will be the backbone of your success.
Take a peek inside their organization and look for things like how much experience they have, who their team members are, what they value and who they have worked with in the past.
It can also be helpful, if you have time, to research some of the key members of the Hull marketing agency team.
Cooperation with your new agency will play a big part in the return on your investment.
What to look for in your marketing agency relationship
Everybody wants something slightly different from an agency relationship.
It's important to weed out unethical marketing firms, or Hull agencies that aren't a good fit for your business.
I believe that transparency and credibility are fundamental in the relationship that the Hull marketing agency establishes with the client.
Agencies worth their salt should build open and transparent working relationships with their clients, sharing their processes, results and activities on a regular basis.
This will give you an idea of their commitment to winning your business and how they will work with you should they win.
Questions to ask your potential Hull marketing agency
Investigate whether the agency has a clearly defined catalogue of services and rates.
The best success story of an agency is its own marketing! So find out what inbound strategy they've used to promote themselves as an agency and what the results are.
Depending on what projects or campaigns your agency is working on, there should be a discovery meeting and a creative brief process.
- Start by asking yourself What are the marketing needs and expectations of your business? determine their credibility, their core strengths and whether their work culture & timings align with your company.
- Ask yourself why you need a marketing agency to put you and your organization in control of how the agency you choose will perform.
- Ask if they have any examples relative to your industry.
- Ask your agency who will service your account, her qualification, business experience and level in the Digital Marketing Agency.
- Ask for an example progress report from them and determine whether or not the performance indicators would directly apply to your business.
- Ask them about the expenses you will have to incur and see how your relationship is going to work with them in the long term.
- Dont be afraid to ask an agency their customer retention ratio.
- Ask the agency how they evaluate campaign success, what specific metrics do they typically look for, and whether they provide regular reports.
You can also ask your agency what kind of split testing and continuous optimization they will be running, to ensure youre not getting any kind of set and forget solutions.
If they have a portfolio spanning across a wide range of industries, this is a good sign they are a versatile agency and can easily adapt.
It can also be helpful to include a very rough budget at this point if you have one in mind, but this is at your discretion.
Like any new relationship, chemistry with your marketing agency is important.
The role of any great marketing agency is to build cohesive and effective brands, bringing themcloser to their customers and audience, and help drive sales through awareness.
Digital marketing is a complex, long term strategy and agencies are often able to do their best work when there is a degree of security in terms of time frames.